The whole point to Google AdWords is the keyword phrases used. This is what will either spell success or failure for the advertiser and is why so much weight is placed on keyword selection. Keywords are ranked by popularity and this is determined by how often they are used by people conducting searches on the Google search engine.
The keywords can then be bid for by advertisers wishing to use them in their ads. The highest bidder is often ranked higher on search pages but this is not always the case. Google recognizes relevance in ads as well so if your ad is more relevant than that of the highest bidder for a keyword selection, then your ad will rank higher in the search results.
Keeping this in mind, you can use your money and keyword selection to your benefit where you don't end up over spending in an attempt to get the highest bid but simply spend smartly so that your ads are improved in quality and relevance according to Google. This is what will determine the success of your campaign at the end of the day.
Choosing Your Keywords
With millions of searches being conducted around the world at any given minute, the possible keywords up for selection is endless. How then do you decide on what to use? Google AdWords Keyword Tool is a great way to get to the bottom of this problem. It gives you all the information you will require in order to make an informed decision about what keyword phrases to bid for.
The first step would be to think about your product or service and then, from a user's perspective, think about what they would search for if they wanted your product or service. Enter in a keyword phrase and then see what results the Keyword Tool gives you.
You will be able to see the popularity of the keyword, how much it will earn you and how many searches were conducted using that specific keyword over a given period of time. By playing around with the word combination, you will be able to find one that best suits you. For instance, if you are a used cars retailer, "used cars" might be the first keyword phrase that comes to mind. However, you might find that refining that to "buy used cars" or even "used cars online" will give you better results.
Benefits Of Google AdWords
It is one of the most affordable and powerful marketing tools in the world today. You will only have to pay for every person that clicks on your ad, which saves you money and increases your chances of converting clicks into sales.
You can easily track and monitor the progress of your campaigns. This aspect affords you the power of effective and constant ad management, which results in greater chances of success and also saves money in the long run.
Google is the leading search engine around the world and a brand that is established and trusted by all. This lends credibility to your business and does the hard work of winning the trust of potential customers.
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