Q6Hz2LwCvwwdjNqWfzmRqmpql8JJb7CtM

Friday, December 7, 2012

How To Target Money Keywords The Right Way

There is no denying that SEO is huge. Forget about paid traffic, in my opinion, ranking organically for certain words and phrases gives you the best ROI. Not that there isn't a place for paid traffic, but getting it to convert well and profitably can take just as much work and effort as ranking organically in the search engines. The big question is "how do I pick words that generate traffic and convert to sales?" The three steps outlined below will get you targeted daily traffic and sales if you do it right.

Search for words with high amounts of traffic

It goes without saying that without traffic there will be no sales, but conversely, you can generate high amounts of untargeted traffic and stumble upon a few sales. Here is how to pick the right keywords with high amounts of traffic.

Use the Google keyword tool to do a general search on a term. Google will generate related keywords below your search term along with a monthly search volume for each related keyword. Needless to say, the higher the search volume the better the keyword. I will usually narrow down my keywords to those that get at least 3,000 searches per month. Any less and it may not be worth the effort.

In total I will look for at least 2-3 keywords that generate at least 3,000 global monthly searches. This will ensure that I get targeted traffic to my site on a daily basis.

Do a bit more research for low competition

Unfortunately, just finding a keyword with high amounts of traffic is not enough. We also have to assess the level of competition. Google determines each page's value by assigning a page rank which is measured on a scale from 1-10, 10 being the highest value. As part of your search for finding a money keyword, you will want to select the jackpot keywords with high amounts of traffic and low levels of competition.

Google not only supplies the total monthly searches, but in the adjacent column they also provide a guideline for the level of competition. In my experience, this is a skewed value and not very reliable for measuring the true competition I will be facing. In this case I use a free web browser tool for Firefox called SEO Quake which can be found at seoquake.com.

How do I use SEO Quake? This tool gives me a better, microscopic picture of the strength of my competition. It will list the page rank for each site, which is something Google AdWords does not do. I will take the average page rank of the first 10 listings and see if I have a chance of getting first page rankings. If the average is above a 3, I will move on and search for a different word or phrase. If the average page rank is below a 3 I will go for it, and anything under a 2 will give you a huge opportunity for you to get ranked on the first page within a short period of time. The lower the average page rank, the faster I jump on it!

High AdWords value

We have already done the bulk of the work by performing the first two steps, but just to make sure, we will go one step further. Google provides a Cost Per Click value which can give us insight into the monetary value of the word. This is icing on the cake, and definitely something I take into consideration when picking a keyword.

Essentially, AdWords is a marketplace where people bid on values of keywords. As an example, "buy an iPad" will have a greater value than "iPad weight". This is because advertisers generate more money from "buy an iPad" and are willing to pay more to get a visitor to their site.

The same principle applies to your keywords - the greater the CPC value, the more revenue you can expect to generate. Targeting the highest priced keywords is not always the smartest move, though. To get the best value, you will want to multiply the total monthly searches by its CPC value. This will give you an overall value of the word. You will find that sometimes words with a lower CPC value will get you more monthly revenue simply because it gets more monthly searches.

Use these three simple steps to pick your money keywords and you will see how effectively it works. Simply rinse and repeat and you can have multiple sites generating free traffic and revenue for years to come. Whether your strategy is article marketing, Facebook marketing or SEO, any successful marketer will tell you that the key to your success is implementing your new found knowledge.

How to Make Money Online Writing Articles - An Introduction Strategies Always Matter in Search Engine Marketing Steps To Do Keyword Research Three Key Questions Before Starting Your Social Media Campaigns Can You Optimize Your Own Website?

Website Marketing Strategies to Aid Company Success

The development of strategies represents a business fundamental to aid a company in finding real success in the highly competitive business environment. Without the use of a strategy a company lacks direction when it comes to various elements such as website development, marketing generation and long term success. If your company is seeking new direction or looking to get a start in the online marketplace, take advantage of the following website marketing strategies to aid company success.

First Strategy: Finding a Balance Between Business and Attraction

The first strategy related to running a successful online business is seen with the development of your website. There are too many companies looking to embrace low cost website templates in order to create another generic website adding to the thousands which already exist. The key to a successful website is to create a unique design which supports efforts in consumer attraction without overwhelming a client so much that they lose track of the purpose behind the website. Developing a website marketing strategy in website development if vital since it creates the foundation on which your business is built.

Second Strategy: Implementing the Use of Keywords

Along with elements of design which are important to the development of your website, another factor to consider is seen with the website marketing strategies of search engine optimization. The success of SEO marketing centralizes around the ideas of keywords and your ability to properly distribute them into various elements such as website text, advertisements, blogs, social networks and other forms of media your business utilizes. This can often be a difficult goal to accomplish on your own so the use of a marketing professional is highly recommended in order to meet your marketing goals in the most time efficient manner possible.

Third Strategy: Building Reputable Links

The third website marketing strategy a company should look to take advantage of is seen with the development of reputable links. Similar to the impact keywords have on resources such as search engine optimization, the use of reputable link development can improve website recognition in search engines. Additionally, the creation of these links will help to establish other resources of opportunity where consumers will be able to find your business through popular websites, social networks, or local resources. The development of these links is vital when it comes to creating a strong recognition for a developing website or a site which is being generated. Keep in mind linking to harmful websites can harm the recognition of your business so make sure to build links with strong websites.

How to Make Money Online Writing Articles - An Introduction Strategies Always Matter in Search Engine Marketing Can You Optimize Your Own Website? Why Hire an Article Marketing Service? The Mad Hatter: An Online Media Planner's Many Roles Keyword Article Marketing 101

Google Rel=Author Markup: Why Your Picture Needs To Be In The Search Results

Chances are you've come across a search result with the author's name and photo next to their search listing. Users tend to gravitate towards these results as they stand out on the crowded page. Yet few businesses have taken advantage of this feature. The internet is saturated with content similar to yours and having your author information appear is a simple (and free) way to add prominence and credibility to your search listing. According to a recent article by Search Engine Land, only 1 in every 5 Google searches shows Rel=Author (a.k.a. author markup) in the top 100 results, so it's the perfect time to jump on board before your competitors do.

Author markups enable the author of the webpage to link their content to their Google+ profile page (which has to link back to the site for 2 way verification). Doing so shows a rich snippet of their Google+ profile (your image, name and link back to the profile) next to their webpage in the Google search results. Be warned, however, I have seen some instances where Google hasn't accepted someone to participate in this relatively new experiment, but the benefits far outweigh this possibility.

What Benefit Does Author Markup Offer My Business?

In case I haven't sold you enough on the idea, according a recent study on the impact of rich snippet markups on traffic, the number of clicks increased by 150% once the rich snippet was added.

Let's take a closer look at why click-through rates increased dramatically. Author markups:

Highlight your listing. For free, I might add. It now stands out from the 4 out of 5 results that don't have an author markup attached. Anyone can see it. Even users who aren't logged into their Google accounts or their social media accounts will still see the rich author info and photo. Provides credibility. Info for rich snippets is taken from a verified Google+ profile. Increased exposure. Your name is hyperlinked with your Google+ profile URL so if people like your article they can easily visit your profile.

Author Markup And SEO Benefits

Cutts previously featured in a Google Webmaster video discussing the introduction of author markup. In this video, his colleague Othar Hansson alludes to author markup having SEO benefits. "It's early days, we hope to use this information, and any information as a ranking signal. We want to get information on credibility of authors from all kinds of sources to use as ranking signals," Hansson says.

Now SEO professionals are speculating about Author Rank; the idea of assigning a higher level of trust and authority to content created by verified authors. In other words, the better the content is, the more trusted the author becomes and the more trusted their future content becomes.

While the SEO benefits have been widely debated, it does make sense. Who seems more trustworthy? Content created by verified authors who have created previous quality content over less reputable writers appearing in the search results? Google is aiming for an SEO-less world where content ranks based on its quality, rather than how well optimized it is. Associating a verified and trustworthy author to content and having it as one of the ranking signals will help Google determine quality content. The best SEO software in the world can't give you this kind of exposure on the search engines!

How Do You Implement Author Markup?

It's a little daunting when you're not an SEO professional but it's a lot simpler than you think. Basically, you just need to link your Google+ profile to your blog (which has to link back to the site for 2 way verification). Follow Google's instructions on author markup listed here and reference step 1 and 2 below for further clarification for Google's instructions on verifying your email address and how to find the "Contributor to" section on Google+.

If you encounter any problems, try following all the instructions I've detailed below:

Step 1. Create a Google profile or a Google+ account

Use an email address with the same domain as your blog and verify the account using the email they send to you after you sign up. Once you view your profile, under the heading "Work" you can add your email address and you will see a grey circle with a tick next to it to show it has been verified.

How To Implement The Google Rel=Author Markup

Supposedly as long as you post on the same domain as your email, and the posts have the same byline as the name on your Google+ account, this is sufficient for Google to link your articles to this account. But just to be safe, I wouldn't stop at this step.

Step 2. Link your Google+ profile (through the "Contributor to" section) to your blog

What Is The Google Rel=Author Markup

On the right hand side panel, click on "Profile".

Click on "Edit Profile" just on top of your cover photo.

Scroll down the page and find "Contributor to" links.

Click on these words to open the edit box.

Now just enter in your blog URL.

Step 3. Link your blog to your Google+ profile

In each article page, there needs to be some reference to the post's author in order for this to work. Placing this link in your "About me" or author bio is best. I could include a paragraph in my bio page requesting readers "Visit me on my Google+ Profile for more Google+ tips and tricks" with "Google+ Profile" pointing to this your Google+ profile URL. Here is the general code:

<a rel="me" target="_blank" href="[Your Google+ Profile URL]">[description of what the link points to]</a>

4. Link your individual content to your Google+ profile.

Now that its implemented, when you write an article, simply link your name in your byline (your hyperlinked name that appears under the article title) or author box (often at the bottom of the page with info about the author) to your blog author page with the

Rel=Author code.

Here is the general code:

Tip: If you use WordPress, there are plugins, such as Author Box Reloaded, that will add the markup for you automatically. They will also add your image and icons to all the social networks.

5. Test this connection

Google provides a testing tool to verify your author markup and simulate what your webpage would look like in the search results. But be warned that this tool can indicate false errors.

There you have it. Now go and link your old blog posts to your Google+ profile. While this has been clearly implemented for Google's own self interest (forcing you to use their social network) author markup provides anyone who creates online content, particularly small businesses to get their content to stand out.

Small Business Search Engine Optimization

As a small business owner, it'll be important to understand that although you are extremely intelligent at what it is you do, it'll be very hard to know everything there is to know about small business search engine optimization. Now of course, there are some areas where you can help a great deal - such as understanding specific keywords and keyword phrases that would lead to your products and services, as well as understanding how individuals are searching for your products and services. But even this much understanding about what you do will take a tremendous amount of skill, time, and knowledge on your part. This is the reason it is so important to hire a search engine optimization (SEO) service provider to handle the optimization requirements for your web presence.

Small business search engine optimization services will be all-inclusive. From optimizing your web presence to understanding how people are using search terms in order to find your products and services. These are all important processes; however, there are a lot of different techniques and methods that will need to be utilized in this entire process. As a small business owner, it will be very difficult for you to take time away from your responsibilities in order to learn every single aspect that will need to be known in order to effectively perform the services and to realize results. SEO service providers are trained on every single aspect that deals with optimization.

They have the ability to look at your web presence, make adjustments where necessary, do the market research, create content, distribute this content, and get your web presence indexed in a way that drives targeted relevant traffic back to your website. Once this process has been completed, everything will typically run on autopilot allowing visitors to find your web presence on a 24/7 basis. Now, it's also important to realize that this process will need to be performed on a consistent basis. Once it has been set up, it will need to be maintained in order to continue to maximize on the results.

In other words, just because your website has been optimized initially, you will still need to make adjustments and improve your content because your competition is also trying to compete for the same keywords as well as the same customers. So, when it comes to small business search engine optimization, it's important to realize right off the bat that if you are not qualified in every aspect of optimization, it'll be important to hire service providers that can handle the entire process for you.

A New Horizon In The World Of Internet - The SCHEMA

Search engines have become an inseparable part of a person's web experience in today's world. They serve as the most easily accessible hubs for people who seek information about any miscellaneous subject. However, this has created a challenging environment for search engine operators to meet the dynamic demands of the users. They have to update and innovate their methodologies vigorously.

In this ever-changing environment, Schema has recently stepped in as a milestone service for search engines determined on providing its internet users with enriched and optimized results. Based on enhancing the quality of customer experience, Schema employs a variety of smart data collection, analysis and optimization techniques to make sure an exact, precise and structured view of information to customers. Along that, Schema helps search engines to organize their data in an effective manner, enabling them to resolve any problems faced by the customer during the web search.

Google, being the leading search engine in the web industry today; has already implemented Schema to its service provision. By introducing Schema to their operations, Google has opened its doors to more than 100 new types of mark up. This increase in diversity has helped Google search results to become more comprehensive and proficient.

Google has always aimed to develop its snippets into increasingly useful formats and Schema has added on to this enrichment. This practice has resulted in customers enjoying the facility of viewing a well structured piece of search result. It also helps them to choose their requirement more appropriately.

Schema also implies a single use of data form i.e. microdata to all of the search results in Google, making the results become more consistent and compatible. Microdata ensure that the results are sufficiently extensive and relatively uncomplicated at the same time. Therefore, the chance that a customer gets satisfied with the search result is now fairly possible to a great extent.

To make sure that Google successfully implements the Schema so that it would be able to display a websites mark up appropriately, it has facilitated the web page owners with rich snippets testing tool. This tool gives a preview of how a markup would be displayed as a search result; hence it removes the possibilities of any complexities expected to emerge during the experience

Along with Google, other search engines like Yahoo and Bing have also implemented Schema to their systems. This coordination benefits the search engine industry in a holistic manner, establishing a well-defined standard to the web community. Also, it becomes easier for websites to add markups as all three engines demands for a data in a similar format.

Schema surely has made Google search findings more innovative and customer friendly. This new trend has given Google search results a new multi-dimensional outlook, and as a result, the attractiveness of Google search results has reached new levels. In all, Schema is another smart move by Google, to sustain its position as the favorite search engine of the web customers.

Content Writing Training - A New Dimension in Writing

Have you ever thought of taking up writing as a career? Is writing your passion? If yes, then content writing training can prove to be a viable career option for you, where you can enjoy doing what you love and get paid, for following your passion. With more and more people looking for information over the internet, and people preferring to shop online, many companies and websites are always on the hunt for creative people who can provide that information to the readers and convince them to buy their products.

With a stiff competition on the Internet between companies trying to outwit each other, the demand for content writer courses is on the rise. It's quite clear from the fact that salaries for content writers have shot to a whopping 200 percent since 2008. Also, content writing has attracted professionals from different backgrounds all over the world to become full-time writers.

A concrete content writing training can help you hone your skills and get ready for an exciting career as a content writer, where you get to learn the intricacies Of the web copywriting industry and reap the benefits of being a content writer...

Worldwide community- Work without boundaries

Being a content writer introduces you to a whole new concept of working without boundaries, where you can interact with your clients, meet customers and grab jobs without moving an inch. Which other profession would allow you to do that? Imagine taking care of the content needs of a client sitting in America, right from the comfort of your home. Opt for a content writing training that works!

Get exposed to knowledge

Since content writers spend a whole lot of time researching and reading up on the topics that they cover, it means that they get to learn something new every day. So, if you are one of those people who believe that life is all about new experiences, then come aboard.

Work from wherever you feel like

Now you don't have to sit in a boring cubicle in your office and work, because content writing training gives you the freedom to work from wherever you feel like working, as a content writer. Now you can work from the comfort of your home or even while traveling... Now that's what a fun day at work is supposed to mean, isn't it?

Make time for life

Being a content writer, you don't need to slob it up in a 9-to-5 job. You can work independently, giving you enough time for your friends, family and the other important stuff in your life.

The importance of an effective content writing training is growing for more and more companies online, trying to target visitors and convert them to paying customers, they need people who can write convincingly and creatively to help them achieve their goals. So, if you think that you have what it takes. Then don't wait any longer and join the bandwagon an exciting career awaits you...

How to Make Money Online Writing Articles - An Introduction Strategies Always Matter in Search Engine Marketing The Mad Hatter: An Online Media Planner's Many Roles Keyword Article Marketing 101